Gianfranco Vallana started his carrier planning professional training courses. He has been working in the Marketing and Communication sector since 1985, first as manager for BtoB specialised agencies (Kronomark and Usellini BtoB) and later for Wunderman Italia where he was CEO from July 2000 to May 2003.
In June 2003 Gianfranco Vallana founded "Grey Synchronised Partners", the new branch of Grey Italia focused on Direct marketing, Sales Promotion, Interactive and Database consulting.
From 1990 to 1994 he was also Chairman of the Italian Association of Advertising Agencies.
He is often invited to speak during national and international congresses and seminars, mostly about customer relationship management.