Manfredi holds a degree in Business Economics from the Università Bocconi, Milan. Since joining Interbrand in 1999, Manfredi has lead a wide number of Brand Strategy, Brand Valuation, Identity and Naming projects for clients such as Ras, Vodafone, Juventus, Piaggio, Bulgari, Sky, Toyota Europe, Sviluppo Italia, UniCredit. He is a frequent lecturer and commentator on brand related issues, and is author of various articles on various aspects of branding. He is a regular lecturer on the subject of Brand Valuation at the SDA Bocconi Master in Corporate Finance.