Background
•	.name is the only top-level domain reserved exclusively for individuals
•	.name is administered by Global Name Registry, a company based in London
•	Global Name Registry is regulated by the Internet Corporation for Assigned Names and Numbers (ICANN) located in Marina del Rey, California
•	.name offers Email and Website addresses comprised of a personal name

Products
•	Core products:
o	Website addresses registered on the third-level < john.smith.name >
o	Email addresses operated on the second-level < john@smith.name > 
•	Intellectual Property products:
o	NameWatch Service – alerts subscriber if a specific name has been registered in the .name space
o	Defensive Registration – blocks illicit use of nationally-registered trademarks in the .name space

Format
•	Website addresses are registered on the third level to increase availability 
o	For example, < john.smith.name > not < smith.name >
•	Email addresses are registered on the second level for automatic forwarding
o	For example, < john@smith.name >

Benefits
•	Personalized – Pick your first, middle, last or nick name, in any order! Your last name is guaranteed. No third-party entities in the address, and a personal ending (.name).
•	Portable – your .name address works with any email or web service. Any mail sent to your .name address arrives in any email box you choose. Change email accounts, your ISP, or your job without changing your email address.
•	Permanent – With a .name address, you control your own identity online. It's simple and easy to remember. Never change your email address again.
•	Protected – .name is the new global top-level domain operated by Global Name Registry under license from  ICANN as the standard for individuals. Global Name Registry only works with ICANN accredited registrars.
 
Eligibility
•	Personal name of an individual; any person can register their own name
•	Personal name of a fictional character, if registrant has rights to that name
•	Addresses may consist of first, middle, last or nick names, in any order
•	Initials may be used, but cannot stand alone on the second level
•	Numerals may be used in conjunction with a name on the second or third level
•	Other terms, such as hometown, university, etc., may be registered on the fourth level

Uses
•	Email forwarding to existing or new email address
•	Personal homepage or website
•	Future additional digital identity services